Tesla To Require Viewing Of Two Unskippable Insurance Advertisements Before Unlocking Driver’s Side Door

PALO ALTO — Tesla recently introduced a new software update for its Model 3 and Model Y vehicles. Specifically, this update requires owners to watch two unskippable insurance commercials before the driver’s side door unlocks. Furthermore, Elon Musk stated that this initiative helps lower the overall purchase price for new buyers. Consequently, the Tesla Insurance department manages all the digital content that appears on the exterior door handles. Instead, drivers must stand near the car and view the short clips on the side pillar cameras. Additionally, users can pay a monthly premium to bypass these advertisements during emergency situations. However, the company believes this feature provides valuable information about coverage options to every customer. Therefore, most owners in California seem to accept the minor delay as a standard part of the modern driving experience. For example, the software tracks eye movement to ensure the driver watches the entire advertisement. Finally, Tesla plans to expand this program to the Cybertruck lineup by the end of the fiscal year.